About luxury.co.ma
Morocco’s finest luxury car rental experience
luxury.co.ma is Morocco’s dedicated premium car rental service for travelers, executives, families and VIP guests who expect more than “just a car.” We deliver top-spec SUVs, executive sedans and high-comfort vehicles directly to you — at the airport, your hotel, your villa, or even the riad door inside the Medina.
From Marrakech to Casablanca, from Agadir’s beaches to the dunes on the edge of the Sahara, our job is simple: make your stay effortless, discreet, and unforgettable.
No waiting lines. No surprises. No stress.
Just the right car, in the right place, at the right moment.
Our story
This company was not built in a boardroom. It was built on the road.
In 2009, our founder Youssef Bejraoui started with one clear idea: international visitors arriving in Morocco deserve the same level of service they expect in Dubai, Paris or London — but with real local care, not a call center.
What began as a personal concierge-style car service for high-end clients in Marrakech has grown into a nationwide premium rental network serving Morocco’s most important destinations: Marrakech, Casablanca, Rabat, Tangier, Fes, Agadir, Essaouira and beyond.
Over the last 15+ years, we’ve done airport pickups at 3 AM, last-minute wedding convoys, VIP festival arrivals, diplomatic visits, high-profile business trips under NDA, off-road desert transfers, and family holiday road trips across the Atlas Mountains.
We learned two things:
- Luxury is not only which car you drive.
- Luxury is how you are treated.
That’s still our culture today.
Meet the founder
Youssef Bejraoui — Founder & Managing Director
“I started in 2009 with one rule: if I wouldn’t hand this exact car to a member of my own family, it doesn’t leave the garage.”
Youssef personally set the standards that define luxury.co.ma today:
- New-generation fleet only
Our cars are always recent models, professionally maintained to manufacturer standards, fully insured, and delivered clean, fueled, and inspection-ready. - Real human responsibility
When you land in Marrakech, Casablanca, Agadir or Fes, there is a real person with your name on a sign — not an automated message telling you to “look for the desk”. - Total discretion
Many of our clients require privacy: executives, public figures, families who want quiet holidays. We protect that.
His vision is the reason luxury.co.ma is trusted by villa owners, 5-star hotels, event planners, film production teams, real estate investors, and international travelers who come back to Morocco every year and ask for us by name.
What we do
We provide premium car rental and tailored mobility in Morocco, including:
- Airport luxury car rental
Direct handover at Marrakech (RAK), Casablanca (CMN), Agadir (AGA), Fes (FEZ), Rabat (RBA), Tangier (TNG), and more. - Chauffeur & private driver
Professional, discreet, multilingual drivers for business meetings, site visits, or VIP guest transport. - Self-drive premium rental
High-comfort SUVs and executive sedans for clients who prefer independence. - Long-stay / villa & resort service
Weekly or monthly rentals delivered to private villas, riads, resorts and golf residences. - Custom itineraries across Morocco
Marrakech → Agafay Desert, Casablanca → Rabat, Fes → Chefchaouen, Agadir → Sahara routes, Atlas Mountains tours, and cinema/production logistics.
If it involves a car, comfort and timing — we handle it.
Why choose luxury.co.ma
1. VIP handover at arrival
We meet you at the terminal and deliver the exact vehicle you booked. No shuttle bus, no desk, no upsell. You step off the plane and you’re already moving.
2. Transparent pricing
You get a final price before you fly, with insurance options clearly explained. No “surprise fees” when you return the vehicle.
3. Premium fleet, not leftovers
We’re not the place that gives you “similar category” and hopes you accept it. You get what you reserved: the model, the trim, the experience.
4. Morocco expertise
We advise you honestly: which roads are safe at night, where police speed controls are common, where not to drive a low-suspension car, how long it really takes to cross the Atlas, which desert camp is worth the drive and which is Instagram only.
5. 24/7 assistance
Things happen: flat tire in the middle of Agafay, you want to extend two more days in Essaouira, you need to change drop-off city. We respond and we fix it.
Where we operate
We serve clients across Morocco’s main leisure, business and lifestyle destinations:
- Marrakech — Medina riads, Palmeraie villas, Agafay Desert, Atlas Mountains escapes
- Casablanca — Business districts, Anfa, waterfront residences, corporate travel
- Agadir — Beach resorts, golf stays, Souss Massa coastal trips
- Fes / Meknes / Middle Atlas — Cultural tours, spiritual travel, heritage visits
- Rabat — Government, embassies, delegations, executive mobility
- Tangier / Tetouan / Chefchaouen — Northern circuit, Tanger Med, private yacht arrivals
- Sahara & South — Ouarzazate, Merzouga, Zagora, private desert camps and film crews
We can arrange one-way pick-up and drop-off between cities. You don’t have to drive back to where you started.
Our mission
Our mission is to redefine “car rental in Morocco” into something personal, reliable and world-class.
We exist for travelers who:
- refuse to waste time negotiating at an airport counter,
- expect respect for their schedule,
- want the comfort and safety of a premium vehicle every minute they’re here.
Morocco is exceptional. Your mobility here should feel the same.
Our values
Respect
For your time, your privacy, your family, your safety.
Consistency
The car is clean. The tank is ready. The paperwork is ready. The driver is on time. Every time.
Local loyalty
We work with Moroccan drivers, mechanics, and logistics teams who know the country, the roads, and the culture. We are proud to be a Moroccan company serving Morocco at an international level.
Trust
Most of our new clients come from existing clients. That says everything.
This is who we are
We’re not “just rent a car and good luck.”
We’re your first impression when you land, your comfort between meetings, your freedom when you decide to leave the city and follow the coast, your quiet ride back to the airport at the end.
That’s luxury.co.ma.
Ready to book?
Planning a business trip, a romantic escape, a family holiday, or a high-profile arrival in Morocco?
Your next car is already waiting.
Contact us on WhatsApp, call us, or request your vehicle online — and we’ll be there, exactly where you need us, with the keys in hand.